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Case Study — Social Media Growth

Under 2K to 10K+ Followers

How blokDEK turned short-form video into 3.6 million views, 32,900 clicks to their website, and an Instagram audience growing 9x faster than its category — in under five months.

The Results

The Numbers

Every figure below comes straight from Meta Business Suite, April 1 through August 14, 2026 — the window where the content strategy took hold.

10K+Instagram Followers — Up From Under 2K
3.6MViews (+409.8%)
32.9KLink Clicks to the Website (+559.7%)
23.5KContent Interactions (+849.5%)

In the same window: 670K accounts reached (+138.3%), 30K Instagram profile visits (up 1,600%), and 8.8K new Instagram follows (up 2,000%) — with new-follower growth running 9x the Home Services category benchmark.

Follower Growth

Standing Start to Steady Climb

blokDEK's audience didn't grow from a viral fluke — it compounded week over week as high-impact Reels stacked up, each one pulling new profile visits and follows.

Meta Business Suite charts showing blokDEK Instagram profile visits up 1,600 percent to 30K and Instagram follows up 2,000 percent to 8.8K between April and August 2026

Profile visits (30K, +1.6K%) and follows (8.8K, +2.0K%) — the ramp starts exactly when the content strategy launched in May.

Meta Business Suite overview showing 3.6M views up 409.8 percent, 670K reach up 138.3 percent, 23.5K content interactions up 849.5 percent, and 32.9K link clicks up 559.7 percent

Views, reach, interactions, and link clicks — every headline metric up triple digits or better.

The Content

Reels That Did the Work

Short, native, hook-first video built around one idea: show how fast a blokDEK goes together. The top performers each out-reached the entire account's old monthly numbers on their own.

Top performing blokDEK Reels: 595K views, 339.1K views, 142.7K views, 104.9K views, and 43.5K views across Facebook and Instagram

The top five posts of the run — led by a 595K-view Reel with 3.6K likes and 2K shares.

595K views · 3.6K likes · 2K shares
"Procrastinating on improving your yard?"
Watch on Instagram →
339.1K views · 1.3K likes · 266 shares
"POV: You assembled your deck Friday after work"
Watch on Instagram →
142.7K views · 304 likes · 102 new follows
"This is your sign to re-think how decks are built"
Watch on Instagram →

Want Growth Like This?

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