Case Study, Local SEO
The Gym Anchorage Actually Finds
We rebuilt Body Renew Alaska's website from the ground up and took over the SEO. Six months later, the gym shows up on page one for the searches that actually bring people through the door.
The Results
The Numbers
Everything below comes straight from Google Search Console, comparing the last six months against the six months before we started.
One detail we're proud of: average position improved from 10.8 to 9.6 while impressions nearly doubled. Rankings usually dip when a site suddenly shows up for thousands of new searches. Body Renew climbed anyway.
Search Growth
More Eyes, More Clicks
The rebuild went live in early summer. Since then, clicks and impressions have both kept climbing, and the newest pages are doing the heavy lifting.
Search Console, last six months against the six before: 2,410 clicks vs 1,430 and 102K impressions vs 57.8K.
The location pages we built didn't exist before the rebuild. South Anchorage has picked up 374 clicks and East Anchorage 328, both from zero.
Non-Branded Search
Searches That Bring In New Members
Branded traffic was never the problem. Someone typing "body renew" already knows the gym. The wins that matter are strangers searching "gym near me" and finding Body Renew first.
Every non-branded term on the list gained ground on the previous six months. "Gym near me" alone more than doubled its impressions, from 5,205 to 11,946.
Four local searches now put Body Renew in the top spot on Google. And a newer channel is opening up on its own: AI assistants like Copilot cited the site 31 times in July.
Want to Get Found?
If your business lives or dies by local search, this is the playbook. Book a free strategy call and we'll take an honest look at where you stand.
Book a Strategy Call ← Back to all client results