Case Study, Personal Brand and Email
A Brand That Compounds
Mike Song speaks on stages around the world about getting control of your inbox and your time. We help his own channels practice what he preaches: LinkedIn, a newsletter, and email that grow every single month.
The Results
The Numbers
Everything below comes straight from LinkedIn analytics and the email platform, covering the time we've worked together.
In one 28-day stretch his LinkedIn impressions jumped 366%, reaching an audience where 7 in 10 followers are senior level or above, at companies like Pfizer, Merck, and Boeing. On the search side, clicks to GetControl.net grew 40% month over month and a single new page multiplied its impressions 20 times.
A Year of Steady Climb
No viral gimmicks. Weekly tech tips, real stories from the road, and consistent publishing in Mike's voice, stacking reach month after month.
Cumulative impressions over 365 days: 68,240, up 113% on the year before. The curve keeps bending upward.
Tech Tip Tuesdays
A Newsletter With 1,000+ Subscribers
We launched Tech Tip Tuesdays on LinkedIn at the end of June. It crossed 1,000 subscribers within weeks and drew 3,175 article views in its first 90 days.
1,012 new subscribers in 90 days, most of them in the first two weeks after launch.
Emails People Open
Over 200,000 emails delivered, and the engagement went up as the volume did. That's the opposite of how email usually works.
Ready to Build Your Brand?
A personal brand that compounds takes consistency more than luck. Book a free strategy call and we'll map out your first year.
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