Case Study, Social Growth and B2B Leads
Polaris Modular builds homes in a factory. We built them an audience of investors, developers, and serious buyers. The inquiries that followed came in at 10 to 30 units at a time.
The Results
High-impact Reels showing real builds, real installs, and real factory production. That's the whole trick, and here's what it did.
The account's viral aerial post pulled 157K views with 5,800 likes and 1,311 shares. On the paid side, search campaigns run a 15.6% click-through rate with conversions up 68% month over month.
The Growth
Same company, same product, same profile. The difference is a content strategy built around what makes modular construction genuinely fun to watch: cranes, factories, and finished homes appearing in a day.
From 2,458 followers to 18.5K when this screenshot was taken. The account has since passed 22,000.
The Content
The best performers weren't ads pretending to be content. They were the real thing: a house being craned into place, a factory line moving, a finished build revealed.
"The Ridgeline III": 169,605 views, 8,603 interactions, and 5,358 new followers from one 33-second Reel.
The aerial reveal that did the rounds: 157K views, 5,800 likes, and 1,311 shares.
Paid Search
Content built the audience. Paid search caught the buyers who were ready now, with campaigns segmented by market across five states.
Campaigns are broken out by what buyers actually search for: multifamily, supportive housing, and ADUs. High intent in, qualified inquiries out.
"William has helped us fill our pipeline with qualified leads daily. These aren't small inquiries either. We're regularly fielding B2B requests from buyers looking for 10 to 30 units at a time, which is exactly the kind of volume that moves the needle for us. His attention to detail and growing our Instagram to 22K followers from 2K has helped leverage us in the modular space."
If your product is interesting to watch, we can build you an audience that buys. Book a free strategy call and let's find out.
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