Hi, I'm Delani
I Make Brands Easy to Find
Co-founder of Peak Creative. SEO, email, and content strategist. Ten years in marketing, a lot of it spent proving that good strategy beats loud advertising. Here's the work.
A Little About Me
I've been in marketing for close to ten years, and technically more than that if you count what I started in college. I've worked inside a five-star Las Vegas resort, an agency, a professional development company, and now the agency I co-founded with my husband, William. Somewhere along the way I fell hard for search: the moment a page starts ranking and a business starts hearing from strangers who found it on their own.
What I actually do all day: SEO and AI search strategy, email programs that people open, and thought leadership content for founders who have a lot to say and no time to write it. I like numbers, I like a plan, and I really like showing a client the chart where the line starts going up.
- Certified in SEO (HubSpot), Local SEO (Semrush), and workflow management (Asana)
- Named a Top 10 Marketing Expert in Las Vegas by Influence Digest
- Two-time award-winning writer, with three articles named the most-read of the year in their publications
- UNLV graduate, hospitality and marketing, and still a Rebels fan
Where It Started
A Football Team and a Big Idea
My senior year at UNLV, the football program was in the middle of a major transition: a new head coach, Tony Sanchez, hired straight out of Bishop Gorman High School. For my capstone I built a fundraising and donor program to give the team long-term support.
I interviewed the athletic staff, the Rebel Football Foundation, and professionals outside college sports, then turned all of that research into a program concept built to help the team well beyond one season. Out of a school of about 13,000 competing entries in the research showcase, it took second prize.
The committee said what stood out was the depth of the research and how the concept would benefit the program long term. What stood out to me was simpler: it was the first time I saw how much marketing can do for an organization I actually believe in. I've been chasing that feeling ever since.
Recent Client Wins
The Work That's Working Right Now
Fresh results from accounts I run at Peak Creative. Every card opens the full case study, screenshots and all.
Rebuilt the website, took over the SEO. Six months later: impressions up 76% to 102K, four local keywords ranked #1, and "gym near me" went from 1 click to 19.
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A year of content in the founder's voice took her personal LinkedIn to 890,925 impressions, up 886%, and out-reached the company page 68 to 1. It also landed her a paid LinkedIn Learning invitation.
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For keynote speaker Mike Song: a 63% email open rate across 200K+ delivered, a newsletter that passed 1,000 subscribers in weeks, and LinkedIn impressions up 113% on the year.
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Content strategy and community management alongside William: 3.6M views, 32.9K link clicks, and follower growth 9x the category benchmark in under five months.
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Peak Creative's flagship: an Instagram audience of investors and developers, and paid search that fields inquiries for 10 to 30 units at a time.
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From Alaska Business Magazine to Executive Support Magazine and Robert Half. Earned coverage that builds brand awareness and the backlinks that move SEO.
See the press wins →A Launch, In Progress
Table Talk Podcast
A brand-new Las Vegas dining podcast, launched from zero at the end of July. I built the accounts, the launch content, and the promotion plan. Three posts and a few stories in, here's where it stands.
Email Marketing
Emails People Actually Open
Running email for Office Dynamics International, a professional development company: segmented audiences, tested subject lines, and campaigns tied to real events. The results outran the industry on every metric.
Holiday campaigns pulled a 49.3% open rate, webinar promotions ran 39% and higher, and email helped sell out a 600-person conference. Twice.
SEO and AI Search
Rankings That Bring the Traffic
Content strategy for that same professional development organization: 3.4M impressions and 50.6K clicks in six months, with pages that show up in Google's AI Overviews. Click any screenshot to see it full size.
I also run SEO as a white-label partner for an established agency, moving competitive legal keywords like "Portland wrongful death attorney" and "dog bite attorney Santa Rosa" to #1. Those clients are served under the agency's brand, so they stay unnamed here.
Short-Form Video
The Cosmopolitan Years
Before Peak Creative I produced most of The Cosmopolitan of Las Vegas's social content. Shot, edited, and posted the resort's highest-viewed videos at the time, including its top three Reels in two years with more than 300K combined views.
Certifications
Verified Credentials
What People Say
In Their Words
Five stars across the board on Google, from clients, teammates, and people I've mentored along the way.
"Not only was my experience working with Delani very helpful, it was also so much fun and her professionalism and knowledge in the industry is unrivaled! I am grateful for her help with taking my business to the next level and for her time and attention to detail while working together. Highly recommend!"
"In just a couple of months, they helped grow our social media following to over 10,000 followers through engaging, well-crafted content. William and Delani took 'average' content we already had and transformed it into compelling social posts that truly resonated with our audience. Super easy to work with, responsive and always professional."
"I had the honor of working with Delani on numerous projects of different backgrounds (ecommerce, gaming industry, hospitality, real estate, etc.). She knows how to tailor your digital strategy, custom to your needs. I've witnessed how much she truly cares about every single client and their success. She's an absolute pleasure to work with."
"Delani is detail-oriented and consistently available to support her team and clients. Her guidance and expertise in the digital space bring a fresh perspective, and she has a strong ability to teach and mentor others in a way that fosters confidence and empowerment."
"I really appreciate your hard work. I'm noticing that we're climbing the ranks and it's having a real impact on our business. Thanks for all you do!"
"She was the first consultant that was able to break it down in terms that I could fully understand. Delani was incredibly helpful getting us moving in the digital marketing world and provided guidance that was easy to follow and produced results."
Let's Make Something Worth Finding
If you want to rank higher, get opened more, or finally have someone write the thing you keep meaning to write, I'd love to talk.
Book a Strategy Call